Lisa Cool

Chief of Staff

A woman with shoulder-length brown hair, wearing a black button-up shirt with a small white pattern, smiles at the camera against a plain white background.

Bio

About Lisa

Lisa Cool joined Genz & Associates in 2025, bringing over 20 years of leadership experience in marketing, go-to-market operations, and strategic development. She supports the CEO on new client engagements and partners with the leadership team to develop and execute firmwide initiatives across marketing, enablement, team development, and client support. Lisa is also leading the firm’s rebranding efforts to strengthen the company’s market position.

Prior to joining Genz, Lisa spent 9 years at global networking leader GTT, where she served as Chief Marketing Officer and Chief of Staff to the CEO, and to CRO prior. During her tenure, she led the company’s rebranding, go-to-market strategy development, segmentation efforts, built sales systems, support teams, and led acquisition integration for the go-to-market teams. Earlier in her career, Lisa held senior marketing and sales operations leadership roles at Cloudnexa – an AWS Premier Partner, Active Power – manufacturer of sustainable UPS for data center and industrial applications, and Broadwing Communications – now Level 3. Across these roles, she built brands, teams, strategies, and systems that enabled growth and enhanced go-to-market performance. Lisa’s background includes participation in more than 20 corporate acquisitions, providing her with valuable insights and operational experience from both sides of the transaction table.

Lisa earned a Bachelor of Science degree in Business Administration, Finance from Commonwealth University–Bloomsburg. She is actively involved in her community, most recently supporting Rebuild Sandy Creek, a nonprofit organization dedicated to rebuilding homes lost in the July 4th Texas floods. Outside of work, Lisa enjoys exploring the Texas Hill Country with her husband, spending time with her two daughters, visiting family and friends in the Northeast, renovating homes, and cooking family recipes.