Nelson Miller, a New Water Capital Company, Acquires New England Keyboard
May 2025 – Austin, TX. Austin, TX. Genz & Associates announced New Water Capital’s portfolio company, Nelson Miller, acquired New England Keyboard. New England Keyboard designs and manufactures custom electronic data entry products, specializing in rugged and military-grade options like waterproof keyboards, keypads, and membrane switches. They provide a range of custom solutions, including full-travel keyboards and other components, to clients in industries that require high-durability and custom-engineered interfaces.
Nelson Miller is a global joint design manufacturer specializing in custom-engineered user interfaces, identification products, and assemblies for medical, aerospace, and industrial markets. The company provides a wide range of services, including design, engineering, sourcing, and manufacturing, to create components like membrane switches, silicone keypads, and graphic overlays.
New Water Capital is a private equity firm focused on control investments in North American middle market companies with revenues of $30 million to $300 million in the consumer products and industrial manufacturing and services industries. They are focused on investing behind businesses that are undergoing periods of transition, whether that is operationally inspired, succession planning oriented, or growth driven.
Genz & Associates was retained by Nelson Miller and New Water as the buy-side M&A advisor for this engagement. This transaction originated from Genz & Associates’ proven approach, which combines a proprietary research platform, a disciplined M&A process, and the expertise of its dedicated team. This marks the second transaction the Genz team has originated for Nelson Miller, with the first being Pannam Imaging.
About Genz & Associates:
For almost fifteen years, Genz & Associates has been a trusted buy-side M&A advisor and partner to leading private equity firms, family offices, and corporate acquirers in executing thesis-driven investment strategies for initial platform investments, strategic add-on acquisitions, and buy-and-builds. We leverage our relationship-driven approach, proven process and proprietary technology to help investors build great companies while providing business owners and executives with a path to realize the value they’ve created through years or decades of hard work. For more information, visit https://genzassociates.com/
